designer: Randy Giarnella, Kathryn McKean, Matt Sullivan, Franklin Canales
copywriter: Alec Lawson, Chalaine Scott
photographer: Michael Freeda
other credits: Videographers: Nick Manning, Eric Juliano, Project Manager: Drew Pasler, Account Director: Tracy Forbes
This integrated campaign repositioned a regional CT community bank to create a clear distinction and differentiation from the competition, harnessing the power of its local roots in the community, featuring real customer as the heros of the ads.
Regis University Carabineer Cards
Silver
category: Consumer Direct Mail
firm: Primacy
client: Regis University
creative director: Kieran McCabe
art director: Kathryn McKean
designer: Jordan Crockett, Kathryn McKean
copywriter: Alec Lawson, Chalaine Scott
Prospective students receive a new card each month, building toward a complete understanding of the school. The first card comes with a carabiner to encourage the students to collect the cards. Students will receive a tee with artwork from the card.
GO BOLD for the Connecticut Art Directors Club
Silver
category: Institutional / Non-Profit/Public Service Direct Mail
firm: Kelly, Erin
client: Connecticut Art Directors Club
creative director: Erin Kelly
We wanted our creative community to GO BOLD or go home this year for the 42nd Annual CADC Award Show, and this direct mail piece which folds out into a poster serves as a friendly reminder to keep going bolder!
Behind the Clothes
Silver
category: Integrated Advertising Campaign
firm: co:lab
client: Hartford Fashion Week
For the second Hartford Fashion Week, we focused our campaign on local champions of individuality and explored what fashion means to them.
Middlesex Hospital “Smarter Choice for ________” Campaign
Silver
category: Integrated Advertising Campaign
firm: Primacy
client: Middlesex Hospital
creative director: Kevin Middendorf
art director: Erin Kelly
designer: Franklin Canales, Matt Sullivan, Erin Marinowski, Randy Giarnella,
copywriter: Kevin Middendorf
photographer: Alicia Millane
other credits: Motion Designers: Eric Juliano, Alicia Millane,
Since Middlesex’s “Smarter Choice for Care” brand launched, almost all ads focused on individual service lines. This new multi-channel campaign tells the brand story at a higher level that differentiates them from the larger health systems.
photographer: Kaylee Greer, Dog Breath Photography
To own the adoption space & breakthrough common “pity” campaigns we took a fresh approach, told from the perspective of real shelter dogs, featuring their real adoptive parents. They proudly tell how they bring out the best in those who adopt them.
We're doing good. We're Goodwill.
Silver
category: Television Commercial
firm: GO
client: Goodwill of Northern and Western CT
Commercial to help educate what Goodwill does and what makes them different from similar organizations.
Middlesex Hospital “Smarter Choice for ________” TV Spot
Silver
category: Television Commercial
firm: Primacy
client: Middlesex Hospital
creative director: Kevin Middendorf
art director: Erin Kelly
designer: Randy Giarnella
copywriter: Kevin Middendorf
other credits: Associate Director: Nick Manning, Motion Designers: Eric Juliano, Alicia Millane
This in-house commercial launched Middlesex’s new “Smarter Choice for ___” campaign—evolving their look, feel and messaging to focus on the things that make them the smarter choice for care. and the emotional benefits for their patients.
Using multiple styles, mediums and techniques, allowing each piece to tell a story through color, direction and balance.
Americana, Know Thy Neighbor
Silver
category: Self-Promotion
firm: Bob Handelman Images/Ink & Pixel Agency
client: Bob Handelman Images
creative director: Bob Handelman/Noemi Kearns
designer: Noemi Kearns
photographer: Bob Handelman
printer: Cannelli Printing
other credits: Big Picture Farm
Introduce established photographer who moved to CT to a new audience of CT creatives by way of a personal project. Showcased storytelling photography through design/packaging promo that engaged recipients in a memorable unexpected way.
Ink&Pixel “Fresh Thinking” Soap
Silver
category: Self-Promotion
firm: Ink&Pixel
client: Ink&Pixel
creative director: Noemi Zelanski Kearns
designer: Noemi Zelanski Kearns, Ruth Zelanski, Keith Edwards, Kelly Clark
copywriter: Noemi Zelanski Kearns, Ruth Zelanski
printer: Cannelli Printing Company Inc.
paper stock: Soap Wrapper: 8 pt White Teslin Letter: 80# Classic Linen Solar White Text
other credits: Soap Makers Noemi Zelanski Kearns, Ruth Zelanski, Keith Edwards, Kelly Clark
Annual client gift and charitable giving donation, and merchandise for sale online
The University of New Haven Magazine
Silver
category: Corporate / Institutional/Public Service Periodicals
firm: Taylor Design
client: The University of New Haven
creative director: Daniel Taylor
art director: Daniel Taylor, Hannah Fichandler
designer: Hannah Fichandler, Bria Caso
copywriter: Various
illustrator: Various
A magazine for alumni of University of New Haven.
Squeeze Pod Product Packaging
Silver
category: Packaging
firm: Zero Gravity Marketing
client: Squeeze Pod
creative director: Josh Comen
designer: Josh Comen
copywriter: Client
illustrator: Josh Comen
printer: Boutwell, Owens & Co, Inc.
Our goal was to redesign and rebrand the Squeeze Pod's box for online sales to have a modern and high-end look. The new brand which has also been replicated to the website and ad campaigns has improved sales.
Giv Coffee Packaging System
Silver
category: Packaging
firm: Box 8 Creative
client: Giv Coffee
creative director: Jeremy Staub
designer: Charles Brooks
printer: Savor Brands
Giv Coffee approached us for a Identity rebrand with a focus on packaging. Keeping the color palette vibrant and minimal, we developed a packaging system comprised of indigenous wildlife to represent each coffee's county of origin.
Drift + Stone Logo
Silver
category: Trademark / Logo / Identity
firm: Rena DeBortoli Design
client: Drift + Stone
designer: Rena DeBortoli
Small business that creates handmade items from natural and sustainable materials
Yale Wright Laboratory Signage and Environmental Graphics
Silver
category: Architectural Graphics / Signage
firm: Group C Inc
client: Yale Wright Laboratory
creative director: Brad Collins
designer: Tad Kimball, Bill Frank
Entry signage and privacy graphics for student and faculty offices in the renovated Wright Lab. The graphics are an exploded version of the "big bang" graphic developed as part of the Lab's identity.
Yale Wright Laboratory Brochure
Silver
category: Brochures / Folders
firm: Group C Inc
client: Yale Wright Laboratory
creative director: Brad Collins
designer: Bill Frank, Lynn Talbot, Tad Kimball
printer: Cannelli Printing Company Inc.
A brochure designed to introduce and define the Wright Lab's mission. The form of the brochure was chosen to suggest a non-standard way of presenting information, consistent with the experimental focus of the Lab.
The Hartford Metal Manufacturing Folder
Silver
category: Brochures / Folders
firm: The Hartford Creative Services
client: The Hartford
creative director: James Klim
art director: Holly Fiss
designer: Holly Fiss
copywriter: Georgia Peterson
printer: Universal Millennium
The Hartford Middle Market tasked our studio to write and design an attractive folder for agents, brokers & underwriters. The purpose was to highlight marketing flyers and materials related to our metal manufacturing insurance products.
H.A.S. National Portfolio Day Poster
Silver
category: Poster
firm: object|resonance
client: Hartford Art School University of Hartford
creative director: Mark G. Snyder
art director: Mark G. Snyder
copywriter: Robert Calafiore
illustrator: Cindy Lau
printer: TigerPress
paper stock: Finch
Create a poster announcing our regional NPD hosted by HAS to be hung in 1500 Art Classrooms and HS Guidance offices around the NY/NE Region. We always use an alumni to create the illustrative component of the design.
client: The Bushnell Center for the Performing Arts
creative director: Pamela Howard
art director: Pamela Howard
designer: Pamela Howard
printer: MSU
paper stock: McCoy Gloss Cover
Taking the theme from the new Broadway musical based on the life and music of Cuban-born Emilio and Gloria Estefan, the gala event materials -- including this invitation package -- reflect the lushness and beauty of island living.
This invitation for High Hopes' annual gala instilled in receivers that this mystical and elegant evening under the full moon was not one to be missed. The turnout raised over $260,000 towards supporting their therapeutic, equine-assisted programs.
UTC Board of Directors Meeting Materials
Silver
category: Miscellaneous
firm: Rena DeBortoli Design
client: United Technologies
creative director: Rena DeBortoli
designer: Rena DeBortoli
printer: GHP
Board meeting Materials include Bio Book of Board Members in attendance, Event Reminder Cards and Welcome Card. Surfing theme of materials relates to the area that the meeting was held.
OH HELLO! Senior Look Book
Silver
category: Pro Bono Design
firm: object|resonance
client: Hartford Art School University of Hartford
creative director: Mark G. Snyder
art director: Mark G. Snyder
copywriter: various
photographer: stock & various
printer: J.S. McCarthy Printers
paper stock: Finch
Create a book featuring one image from each graduating senior of HAS. Each student is given one at an annual party and the remainder of the print run is used by admissions to recruit new students. Pro Bono job
Boondoggle Beers Brand
Silver
category: Integrated Branding Program
firm: co:lab
client: Boondoggle Beers
Brand for local brewery. Beers inspired by journeys abroad.
RECENTER Brand
Silver
category: Integrated Branding Program
firm: co:lab
client: RECENTER
RE•CENTER (for Racial Equity Center) rebrand captured the essence of how their programs work to dismantle the systems that marginalize black people and other people of color.
GivLuv VR Donation Platform
Silver
category: Business Information Design
firm: Primacy
client: Primacy
creative director: Kieran McCabe, Melissa Tait
art director: Nick Manning
designer: Jessica Geraghty, Joanne Kellert
copywriter: Kevin Middendorf, Alec Lawson
programmer: Justin Lutz, Austin Melendez
other credits: User Experience: Meaghan Shanley, Photographers: Alicia Millane
GivLuv is a first-of-its-kind, 100% in-VR donation platform. It taps into the empathy-generating power of VR to create more direct emotional connections between non-profits and potential donors—increasing engagement and the likelihood of donating.
Let's be honest...for many men, vasectomy is a sensitive subject. Dr. Matson knows the best way to conquer fear is by clearly communicating information that addresses concerns, and getting the whole baby-making team on the same (home) page.
The goal of this website was to inform consumers of Monte Financial's services and highlight the importance of heritage for this family-owned and operated business. The imagery chosen was designed to pay homage to the business' Connecticut location.
The goal of the Beatriz Williams website is to be an informative and promotional hub to share valuable information with the author's fans and potential readers. That is, while playing on the theme of where whimsy meets history.
Joy Susan, a trend-setting handbag and accessories designer, needed to reach more shoppers and improve sales. We designed a fashion-forward ecommerce website that guides shoppers as they explore, filter, and purchase products.
Headquartered on a farm and wildlife center in Brewster, NY, Green Chimneys School is recognized as a worldwide leader in animal-assisted therapy and educational activities for children with special needs. We created a new website for the school.
The Crosby Fund website uses compelling imagery, copywriting, and calls-to-action to tie together the mission of this non-profit organization. There is always a clear next-step for website users to follow if they wish to get more involved.
“Meshing Cultures” – Gonzaga ORGL Global Leadership Canvas Ad
Silver
category: Social Media
firm: Primacy
client: Gonzaga University
creative director: Kieran McCabe
art director: Joanne Kellert
copywriter: Nate Hafer
Create a Facebook Canvas experience that illustrates the value of a Gonzaga Master’s in Organizational Leadership with a Global Leadership concentration in today’s constantly evolving and increasingly complex world.
The campaign goal was to inform consumers and gain trust that DERMAFLASH will not make your hair grow back thicker. We strategically created a variety of content to work across multiple channels. The campaign resulted in over 50,000 impressions.
This campaign was designed to stand out amongst the sea of Black Friday weekend deals with its animated neon-light theme and brand-consistent messaging.
DERMAFLASH QVC Today's Special Value Campaign
Silver
category: Online Campaign
firm: Julia Balfour, LLC
client: DERMAFLASH
creative director: Julia Balfour
art director: Julia Balfour
designer: Holly Johnson
The goal of this campaign was to gain excitement and get consumers to tune into the reveal of the new DERMAFLASH device on QVC’s Today’s Special Value. With the use of multiple promotional channels, the release was a big success.
High Hopes Melissa's Story
Silver
category: Corporate/Institutional/Public Service Video
firm: Balfour, Julia
client: High Hopes Therapeutic Riding
This video raised three times its fundraising goal for the scholarship program at High Hopes. It features an inspiring look at Melissa Carney’s journey as a High Hopes rider and the volunteers and horses that helped her along the way.
category: Corporate/Institutional/Public Service Video
firm: GO
client: CT Children's Medical Center Injury Prevention Center
Parents and other care givers need to understand that it is NEVER ok to drive after drinking, smoking marijuana, or using illegal drugs. Each year in Connecticut approximately 400 kids are involved in crashes as passengers with drivers who are under
category: Corporate/Institutional/Public Service Video
firm: University Communications, University of Connecticut
client: University of Connecticut
creative director: Elizabeth Caron
art director: Elizabeth Caron
designer: Elizabeth Caron
copywriter: Elizabeth Caron
illustrator: Elizabeth Caron
The purpose of this video is to highlight the successes and memories of the 2016-2017 UConn academic year. This video features photos taken by students that are displayed in the video environment of where they were taken.
category: Corporate/Institutional/Public Service Video
firm: University Communications, University of Connecticut
client: University of Connecticut
creative director: Angelina Reyes
designer: Angelina Reyes
This video was produced to show the hundreds of workers at UConn that labor around the clock - unnoticed - to clear roads and sidewalks, parking lots and stairways in order to get the campus back up in running in a timely manner.
Jovial Foods hosts bi-annual cooking classes in a Tuscan villa. Our primary goal for this video was to give customers a glimpse of what this amazing trip is all about. Through various interviews, guests offer their first-hand accounts of the trip.
Make bad ass photos for CamelBak Skirmish product line
Americana, Know Thy Neighbor
Silver
category: Photography
firm: Bob Handelman Images
client: Self-Promotional B to B
Introduce established photographer who moved to CT to a new audience of CT creatives by way of a personal project. Showcases storytelling photography of portraits, lifestyle and details.
It Comes at Night
Silver
category: Illustration
firm: Real Pie Digital
client: A24 Films
art director: Michael F. Barnes
illustrator: Michael F. Barnes
printer: Long Island Giclee
other credits: Kirk Skodis, Creative Director at Real Pie
This limited print was created to promote the release of A24 Films' new movie. The piece is meant to highlight the film's leading actor while evoking the sinister atmosphere of the film, as well as it's creepy setting in the wilderness.
Saint of Circumstance
Silver
category: Illustration
firm: Don Carter
client: Collective Arts Brewing
art director: Bob Russell
illustrator: Don Carter
other credits: John James Audubon, Edgar Allan Slothman
Modern, graphic reinterpretation of classic John James Audubon's Birds of America print. Adapted to beer can packaging by Collective Arts Brewing as part of their continued efforts to support artists and musicians.
Spaghetti Yeti
Silver
category: Illustration
firm: Gagliardi, Magge
client: FE Gallery, Sacramento, CA
illustrator: Magge Gagliardi
other credits: Sacramento News Review, The Hartford Courant, CTnow.com, The Society of Illustrators Los Angeles Illustration West 56
"Spaghetti Yeti" was the promotional image for the FE Gallery in Sacramento's "Tiny Monsters" Exhibition, October 2017. It was featured on post cards, press releases and in local papers as well as being part of the exhibition itself.
Brooklyn Mixtape
Silver
category: Student Print / Published
firm: Student
client: Very Special Recordings
designer: Adam Wisnieski
illustrator: Adam Wisnieski
Everything I do begins with my Ticonderoga, the Cadillac of pencils. I fill notebooks with ideas and sketches and bring them to life with my computer. It's how I approach writing in my career as a journalist and now as I pursue graphic design.
Camply is an illustrated camping handbook that aims to make camping trips fun and easy by educating readers about the basic knowledge every camping beginner should know.
Frye Boots
Silver
category: Student Print / Unpublished
firm: Wisnieski, Adam
client: Student Assignment — Frye Boots
designer: Adam Wisnieski
Everything I do begins with my Ticonderoga, the Cadillac of pencils. I fill notebooks with ideas and sketches and bring them to life with my computer. It's how I approached writing in my career as a journalist and now as I pursue graphic design.
ABC Man is a rapper from Bridgeport, CT. He educates the youth by rapping about various subjects such as empowerment and justice for people within the community.
Tweet Tweet
Silver
category: Student Illustration
firm: Bousquet, Heather
client: Doug Andersen
This piece is a critique on Donald Trump's use of the social media platform known as Twitter.
